Contituency Targeting

Role: content lead

Communities of color are transforming U.S. elections. We coupled our digital, print, and OOH media buys with tailored messaging and creative for minority voters. I lead the creative production on English, Spanish, Tagalog, Korean, Mandarin, Vietnamese, Arabic, Farsi and Hindi content. Out of the early states (Iowa, New Hampshire, Nevada, and South Carolina), Tom Steyer received the most delegates out of South Carolina and Nevada.